This takes about two minutes. But choosing the wrong role or skipping a step means someone either can't do their job or has access to things they shouldn't.
Before You Start
You need to be a Super Admin or Standard User. Otherwise you can't invite anyone. You also can't promote someone to Super Admin if you're not one yourself.
Check your role in:
Settings → User management
You'll also need their email.
The invite email doesn't have to match the login email. People can accept the invite and sign in with a different Microsoft account. That catches people out.
How to Invite a User
- Log in to ads.microsoft.com
- Go to Settings → User management. If you're on the older interface, use the gear icon → Account access
- Click Invite user
- Enter their email, choose a role, and assign account access. If you're using a manager account, don't ignore this step. Default is access to everything.
- Click Send
They get an email. It expires after 30 days.
Once accepted, they'll have access.
Roles (what actually matters)
There are four roles.
Super Admin
Full control.
Billing, settings, users, account access.
Have at least two. Losing your only Super Admin is painful to recover.
Standard User
Runs campaigns.
Can invite other users (not Super Admins). No billing access.
This is what most internal teams need.
Advertiser Campaign Manager
Campaign access only.
Can build and manage campaigns. Can't change billing or users.
Use for freelancers or external managers.
Viewer
Read-only.
For reporting or finance.
If You're an Agency: Don't Add Users
Link accounts instead.
Adding users creates shared access. Linking keeps ownership clean.
- client owns the account
- you manage it from your login
- access can be removed cleanly
How to link:
- Get the account ID
- Go to Tools
- Request access
- Client approves
Done.
This is how we run access across ~50 accounts. Everything linked. Nothing shared.
Common Issues
Can't see User management
Wrong permissions or wrong account level.
Invite didn't arrive
Check spam. Resend if needed.
User accepted but can't see the account
They logged in with a different Microsoft account.
Invite expired
They last 30 days. Send again.
Need to change role
Edit in User management. Standard Users can't change Super Admins.
Need to remove someone
Delete them. You can't remove the last Super Admin.
Quick note: Bing Ads
Still the same platform. Just renamed.
