# 3WH

> Smart digital strategy without the spin, delivered by people who care about the results. Since 2010, 3WH has helped ambitious marketing teams turn strategy into real growth.

3WH is a digital marketing agency working across SEO, paid search, paid social, analytics and AI search optimisation. Founded 2010.

## Services
- [AI Search Optimisation](https://3wh.com/services/ai-search-optimisation): Structured data, entity building, and content engineered to be cited by ChatGPT, Perplexity, and AI Overviews - grounded in evidence, not hype.
- [AI Search Optimisation > ChatGPT Ads](https://3wh.com/services/ai-search-optimisation/chatgpt-ads): The channel is live in the US, Canada, Australia and NZ, with no minimum spend. We run structured pilots while the benchmarks don't exist yet.
- [Analytics & Tracking](https://3wh.com/services/analytics): GA4, GTM and tagging, attribution, and blended dashboards that show what's driving pipeline - fixed properly, documented, and explained.
- [Analytics & Tracking > Attribution & Reporting](https://3wh.com/services/analytics/attribution-reporting): Channel reporting reconciled against CRM reality - upfront about uncertainty, clear about where the next dollar - or pound - should go.
- [Analytics & Tracking > Dashboards & Looker Studio](https://3wh.com/services/analytics/dashboards): Custom Looker Studio dashboards blending every ad platform, analytics, CRM, and even custom back-end data - with insights the native tools can't show.
- [Analytics & Tracking > GA4 & Measurement](https://3wh.com/services/analytics/ga4): GA4 configured around your actual business questions - events, conversions, and reports your team can use without a support ticket.
- [Analytics & Tracking > GTM & Tagging](https://3wh.com/services/analytics/gtm-server-side): Container audits, clean consent-aware tagging, and documentation your next hire can read - with server-side options where they earn their keep.
- [CRO & Landing Pages](https://3wh.com/services/cro): Landing pages, forms, and user flows reworked with evidence - because a conversion lift makes every channel you run cheaper.
- [Google Ads](https://3wh.com/services/google-ads): Account structure, bidding, and testing that cut wasted spend and scale what converts - across Search, Shopping, YouTube, and programmatic display.
- [Google Ads > Display & Programmatic](https://3wh.com/services/google-ads/display-programmatic): Audience-first display and programmatic buying with placement hygiene, frequency discipline, and measurement that separates reach from noise.
- [Google Ads > Microsoft Ads](https://3wh.com/services/google-ads/microsoft-ads): Everything that works in your Google account, imported and tuned for Microsoft's cheaper auctions and B2B-heavy desktop audience.
- [Google Ads > Search Ads](https://3wh.com/services/google-ads/search-ads): Intent-led keyword strategy, ruthless negatives, and ad copy tested against revenue - not click-through rate.
- [Google Ads > Shopping & Product Feeds](https://3wh.com/services/google-ads/shopping-feeds): Feed optimisation, campaign structure, and ROAS chased with data - back-end revenue married to Merchant Center, timed to real seasonality.
- [Google Ads > YouTube Ads](https://3wh.com/services/google-ads/youtube-ads): Campaigns built for the skip button - brand reach at TV scale, measured like a performance channel. Ask us about 'We Are Explorers'.
- [Marketing Automation](https://3wh.com/services/marketing-automation): n8n workflows, platform APIs, and AI that automate reporting, budget pacing, lead routing, and alerts - hooked into Slack, saving real hours.
- [Paid Social](https://3wh.com/services/paid-social): LinkedIn, Facebook & Instagram, and Reddit campaigns built around your actual buyers - targeted tightly, tested constantly, reported straight.
- [Paid Social > Ad Creative & Production](https://3wh.com/services/paid-social/ad-creative): Concepts, variants, and refresh cycles for every paid channel - produced by us or briefed to your agency. We play nice with agencies.
- [Paid Social > Facebook & Instagram Ads](https://3wh.com/services/paid-social/facebook-ads): Reach and cost efficiency LinkedIn can't touch - creative-led Facebook and Instagram campaigns for B2C and, more often than you'd think, B2B.
- [Paid Social > LinkedIn Ads](https://3wh.com/services/paid-social/linkedin-ads): Our flagship: precision targeting, sales-loop feedback, and creative testing that made LinkedIn a client's #1 lead channel.
- [Paid Social > Reddit Ads](https://3wh.com/services/paid-social/reddit-ads): Community-level targeting at bargain CPMs, for audiences that research before they buy - run with the respect Reddit demands.
- [SEO](https://3wh.com/services/seo): Technical fixes, content that matches what buyers actually search, and authority you don't have to buy. Measured in revenue, not positions.
- [SEO > Content & On-Page SEO](https://3wh.com/services/seo/content-seo): Keyword and intent mapping, on-page optimisation, and content plans built around what buyers search - not what's easy to write.
- [SEO > Digital PR & Link Building](https://3wh.com/services/seo/link-building-digital-pr): Expert commentary, journalist requests, and digital PR that earn citations from publications your buyers read - no link farms, ever.
- [SEO > Local SEO](https://3wh.com/services/seo/local-seo): Google Business Profiles, reviews, and location pages that win the map pack - across one location or a hundred.
- [SEO > Site Migrations](https://3wh.com/services/seo/site-migrations): Domain mapping, 301 redirects, content mapping, and post-launch testing - the migration work that protects the rankings you spent years earning.
- [SEO > Technical SEO](https://3wh.com/services/seo/technical-seo): Crawl, indexation, speed, and structured data - the invisible problems that cap every ranking you're trying to earn.

## Industries
- [B2B SaaS](https://3wh.com/industries/saas): Demand gen run on pipeline and MQL-to-SQL reality, not platform dashboards - for CRM, martech, collaboration, HR, and finance platforms.
- [Travel & Tourism](https://3wh.com/industries/travel-tourism): Campaigns for tour operators, destinations, and travel brands - measured against real bookings, timed against real seasonality.
- [Funeral Homes](https://3wh.com/industries/funeral-homes): At-need search visibility across whole brand portfolios, call-level analytics, and community-led social - 40% lower cost per lead across 20 brands.

## Case studies
- [PagerDuty: Local expertise, global impact. A multi-year partnership that keeps delivering.](https://3wh.com/work/pagerduty): How 3WH more than doubled PagerDuty's ANZ paid social pipeline and tripled MQLs, with localised creative driving roughly 98% of leads in test phases.
- [Ponoko: Stopped chasing traffic. Started chasing revenue.](https://3wh.com/work/ponoko): How 3WH refocused Ponoko's content and search strategy on the queries that lead to revenue rather than the ones that simply produced traffic.
- [TMU: The Moon Unit: From spreadsheets to automated systems. Thousands saved monthly.](https://3wh.com/work/tmu-moon-unit): How 3WH replaced TMU's manual marketing processes with automated systems, saving thousands a month and freeing a team of 70 from spreadsheet admin.
- [Office National: A centralised digital strategy for 100+ locations.](https://3wh.com/work/office-national): How 3WH built a centralised digital strategy for Office National's 100+ locations, lifting SEM revenue 76% through feed, seasonality and search work.
- [INTRO Travel: From 2 tours to 40+. Year on year growth across every channel.](https://3wh.com/work/intro-travel): How 3WH grew INTRO Travel from 2 tours to 40+ across five continents, with SEO, paid media, YouTube and CRO scaling alongside the business year on year.
- [Elliotts / InvoCare: Same results as newspaper. Half the cost. In an industry that thought social wouldn't work.](https://3wh.com/work/invocare-paid-social): How Elliotts, part of InvoCare, matched newspaper results at half the cost on Facebook during Covid - in a category that assumed social wouldn't work.
- [InvoCare: 40% reduction in cost per lead across 20 brands.](https://3wh.com/work/invocare-google-ads): How 3WH cut cost per lead 40% across InvoCare's 20 New Zealand funeral brands, managed as one portfolio structured so the brands never bid against each other.
- [Khoros: ABM that aligned marketing and sales in weeks.](https://3wh.com/work/khoros-abm): How 3WH built ABM campaigns that reached senior decision-makers in Khoros's key accounts and had marketing and sales activating together within weeks.
- [Khoros: 60% of qualified ANZ leads from one channel.](https://3wh.com/work/khoros-linkedin): How 3WH made LinkedIn Khoros's best-performing lead source in ANZ - 60% of all qualified leads, targets beaten quarter on quarter, total spend reduced.
- [TASK Group: Three websites merged into one. Rankings protected throughout.](https://3wh.com/work/task-group): How 3WH merged three TASK Group websites into one without losing search visibility: content mapping, redirect strategy, and rankings protected throughout.
- [Convertr: GA4 set up properly, so every marketing dollar is accounted for.](https://3wh.com/work/convertr): How 3WH rebuilt GA4 tracking for Convertr accurately and quickly, so every marketing decision that followed had reliable numbers underneath it.
- [OzParty Events: 36% more bookings from the same traffic.](https://3wh.com/work/ozparty): How 3WH lifted OzParty's conversion rate 36% by reworking pages and booking flows - same traffic, more revenue, no extra media spend.

## Articles
- [AI Overviews, and what's still worth winning](https://3wh.com/blog/ai-overviews-whats-left): Google resolves more queries on the results page now, and some informational traffic is gone for good. Citation slots are where the remaining opportunity sits, and they need different measurement.
- [Before you cut LinkedIn, check what you're calling a lead](https://3wh.com/blog/linkedin-cpl-lead-definition): A loose lead definition makes LinkedIn look expensive and Meta look cheap. Agree what qualified means with sales first, then judge the channel on cost per qualified opportunity.
- [Run the map pack like a channel, with per-branch numbers](https://3wh.com/blog/map-pack-sales-channel): For multi-location brands the map pack drives calls and visits at the point of decision, yet it rarely has an owner or a target. Review velocity, per-location reporting, and who is accountable.
- [Microsoft Ads is cheaper because fewer advertisers bother](https://3wh.com/blog/bing-isnt-a-punchline): The same buyer intent clears at lower prices on Microsoft's network, corporate desktops default to Edge, and LinkedIn profile targeting works inside search campaigns. Judge it on cost per qualified lead.
- [Stop writing blog posts nobody searched for](https://3wh.com/blog/blog-posts-nobody-searched-for): Publishing cadence is an output target, not a content strategy. Map what buyers actually search before writing, rework what already exists, and measure the programme in revenue.
- [Direct traffic is mostly attribution you lost](https://3wh.com/blog/direct-traffic-is-lying): GA4 files a session under Direct when it can't work out where it came from. A large Direct channel is usually a diagnosis of your measurement setup rather than a sign of brand loyalty.
- [GEO, AEO, LLMO: mostly a rebrand, on top of a real change](https://3wh.com/blog/geo-aeo-llmo-acronyms): Most of what gets sold as GEO or AEO is SEO fundamentals with a new invoice attached. The underlying shift in how buyers find shortlists is genuine, and worth separating from the packaging.
- [Structured data for SEO in 2025–2026: what changed and what matters now](https://3wh.com/blog/structured-data-seo-2025): Google has pruned underperforming structured data types while doubling down on e-commerce markup and AI-readable signals. FAQ and HowTo rich results are gone for most sites, but structured data's value is expanding beyond rich results into AI readiness.
- [B2B SaaS attribution: brand search gets the credit](https://3wh.com/blog/b2b-saas-attribution): Campaigns run across several channels, the deal arrives through branded search, and everything upstream looks like it did nothing. Why that happens, and the only approach we've found that gets closer to the truth.
- [Consulting firms distort B2B campaigns](https://3wh.com/blog/consulting-firms-distort-b2b-campaigns): Consulting firms tick most B2B targeting boxes but rarely convert into pipeline. They take up 15 to 25% of delivery and inflate costs without contributing directly. Separating audiences that behave differently gives you control over where spend actually goes.
- [The cheap clicks are mostly gone. That changes how paid media needs to be judged.](https://3wh.com/blog/cheap-clicks-are-gone): Across paid media, costs are rising. We're seeing it in LinkedIn, but not only LinkedIn. CPCs, CPLs, CPMs - all getting harder. That cost lands squarely on businesses. But the cheap clicks were always a bit of an illusion. The real shift is that paid media is becoming less forgiving of sloppy decisions.
- [Where TikTok actually fits in B2B SaaS](https://3wh.com/blog/tiktok-b2b): A few years ago, saying TikTok might matter for SaaS sounded like a stretch. Now the gap between cost and attention on LinkedIn has widened enough that you start looking elsewhere. Here's where TikTok actually fits.
- [Digital Marketing for Funeral Homes: What Actually Works](https://3wh.com/blog/funeral-home-marketing): Nobody wakes up and decides to Google a funeral home. Until they do. When that happens, visibility, trust, and making it easy to call are what matter. Here's what we've seen work across dozens of funeral brands.
- [Meta vs LinkedIn](https://3wh.com/blog/meta-vs-linkedin): Meta can drive B2B pipeline. But only if you stop expecting it to behave like LinkedIn. Most B2B teams hesitate on Meta, but a B2B buyer is still a B2C user at lunch, on the train, at night. The question is how you use Meta rather than whether it works. Meta works. It's how you use it.
- [B2B forms are costing you leads](https://3wh.com/blog/b2b-forms-costing-you-leads): You're paying premium media costs, then losing people at the form. Most B2B lead gen still funnels through long forms that create friction and drive drop-off. Reducing fields, using enrichment, and rethinking format can significantly improve conversion without extra spend.
- [How to Add a User to Your Microsoft Advertising Account](https://3wh.com/blog/microsoft-advertising-add-user): A step-by-step guide to inviting users, choosing the right roles, and avoiding the common mistakes that lock people out or give them too much access in Microsoft Advertising.
- [How to Track HubSpot Forms in GA4 Using Google Tag Manager](https://3wh.com/blog/hubspot-forms-ga4-gtm): HubSpot forms load in iframes, so GA4 can't see submissions. Here's how to catch the postMessage event, push it to the data layer, and fire a proper GA4 conversion - step by step.
- [Marketing for travel: what actually moves bookings](https://3wh.com/blog/travel-marketing): Travel looks like ecommerce and behaves nothing like it. The gap between first interaction and booking is where most of the marketing happens, and most setups measure the wrong end of it.

## Contact

- [Contact 3WH](https://3wh.com/#contact): hello@3wh.com