GA4 set up properly, so every marketing dollar is accounted for.

Convertr's Universal Analytics was being sunsetted. They needed to move to GA4 without losing data quality or tracking accuracy. Their campaigns ran across Google Search and LinkedIn, and every lead needed to be tracked back to its source. They couldn't afford to make decisions on broken attribution.

Audited every conversion path, implemented GA4, and re-audited to confirm accuracy. Handed over full documentation so their team could manage it going forward without depending on us for every change.

Convertr now runs demand generation campaigns knowing their data is accurate. They track everything in one place, scale what works, and cut what doesn't.