CASE STUDY
36% more bookings from the same traffic.
01
The situation
OzParty's Sydney Bucks party landing page was getting plenty of traffic through Google Ads and organic search. But the conversion rate sat at 3.79%, so most of that traffic left without enquiring and the spend behind it was not turning into bookings.
02
What we did
We reworked the landing page in two phases, testing each change against real user data. Layout got cleaner and the calls-to-action clearer, and we rethought the enquiry flow. Each iteration was based on what the data told us.
03
The results
Conversion rate went from 3.79% to 5.14%. That is 36% more bookings and more revenue from the same traffic and the same budget.
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Our collaboration with 3WH over the years has been a game-changer for our events agency. Isaac, Phil and the team have served as a valuable extension to our internal marketing efforts, developing high performing ad campaigns, optimising our landing pages, improving our conversion rates and driving real business results. Their broad expertise and data-driven approach have made a tangible impact on our growth and success.— Aimee, OzParty Events
Plenty of traffic, but no bookings?
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