Local expertise, global impact. A multi-year partnership that keeps delivering.

PagerDuty's internal team focused on global marketing. They needed a partner to run paid social for the ANZ region: someone who could take the global strategy and properly localise it. Not just translate copy, but adapt campaigns, creative, and targeting for the local market. They needed a team that could move fast and operate as part of their own.

We run paid social for PagerDuty's ANZ region. Strategy, execution, creative testing, audience development, and reporting. We're embedded in the business, not sitting on the outside.

Localised creative outperformed more generic approaches decisively, generating approximately 98% of leads in test phases at a significantly lower cost per lead. We refined audience targeting beyond standard approaches, delivering a 47% improvement in cost per lead. And we identified and scaled a new paid social channel from near-zero to a meaningful pipeline contributor.

The real value is in the end-to-end data. We map performance across audiences, industries, content, and channels to identify where pipeline is actually coming from and where it isn't. Those insights drive decisions, and the learnings regularly feed back into the broader business.

Paid social's share of total ANZ pipeline more than doubled. MQLs tripled. All of this despite B2B CPMs rising consistently throughout 2025. Costs went up across the industry; our results went up faster.