CASE STUDY
Revenue grew after the content strategy moved to high-intent searches.
01
The situation
Ponoko had traffic, but it wasn't turning into sales. The content strategy wasn't targeting the searches that lead to conversions, and because not every visitor is a buyer, the existing approach wasn't making that distinction.
02
What we did
We directed content strategy and built landing pages targeting high-intent searches, the ones where someone finding you is most likely to buy. We deprioritised the broad, low-intent traffic that looks good on a chart but doesn't move the needle.
03
The results
Revenue grew. The growth came through the high-intent pages and the content built around them.
“
Isaac has been instrumental in helping us do the important stuff - increasing revenues - rather than trying to get us more likes or clicks which can look good on a chart, but may have no bottom line impact.— Derek, Ponoko
Marketing looking good, but sales staying flat?
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