Three websites merged into one. Rankings protected throughout.

TASK Group / Hospitality technology, global
3→1 Websites merged into one unified brand
100% Search rankings maintained
Zero Disruption to organic visibility
01

The situation

TASK Group was formed from the merger of Plexure and TASK. Three separate websites needed to become one, without losing the organic traffic and rankings both businesses had built over years. Website migrations are where rankings go to die if they're handled badly.

02

What we did

We benchmarked everything before the migration, mapped all content across the three sites, built a comprehensive redirect strategy, and ran a full technical audit to catch anything broken. The goal was simple: nothing lost, nothing leaked.

03

The results

Rankings held. Organic visibility stayed strong. TASK Group launched as a unified digital presence without the usual post-migration traffic dip.

3WH played a focal role in integrating Plexure with the TASK website, ensuring our search engine rankings remained strong throughout the merger. Their strategic insights and execution proved invaluable.
— Mark, TASK

Merging sites or migrating platforms?

Let's talk about what we can do for you.