3WH Boosts OzParty's Bucks Bookings by 36%

Client Overview

‍OzParty Events is a leading events agency that organises memorable bucks and hens parties across Australia. Despite attracting significant traffic to their Sydney Bucks party landing page, the number of bookings wasn’t meeting expectations, particularly considering the investment in Google Ads.

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The Challenge

‍Although the landing page saw a steady flow of visitors through paid ads and organic searches, the conversion rate of 3.79% wasn’t translating into enough bookings. OzParty needed a more efficient way to convert traffic into actual enquiries and bookings, maximising the return on their ad spend.

Our Solution

‍3WH tackled this issue with a phased approach, focusing on optimising the user experience to drive more bookings:

1. First Redesign (Landingi)
   We streamlined the page design to make it more user-friendly and focused on a clear call-to-action, resulting in an increase in conversion rate to 4.12%.
2. Second Redesign (Webflow)
   By switching to Webflow, we were able to improve performance and flexibility, making the page more scalable and adaptable to future updates. This enhanced user experience boosted the conversion rate further to 5.14%.

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Key Actions Taken

• Expertise: Using our team’s deep knowledge of conversion rate optimisation, we applied iterative improvements based on real user data.
• Platform Switch: The move from Landingi to Webflow improved both speed and design flexibility, allowing for better user interaction.
• Testing: We tested several elements, including switching from a single-step enquiry form to a multi-stage form. This two-step process captured basic contact information upfront, with further details collected in the second stage, reducing drop-offs and increasing completed bookings, below you can see the original form and the new two-step form:

The Results

‍Our improvements raised the page’s conversion rate to 5.14%, representing a 36% increase in bookings. This helped OzParty maximise the value of their Google Ads spend, turning more traffic into revenue-generating leads.

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Client Testimonial

“Our collaboration with 3WH has been a game-changer for our events agency”

Aimee Udall, Events Director at OzParty.