ANALYTICS
TEAM DROWNING IN MANUAL TASKS?
Automate the grind. Keep the judgement.
Reporting, budget checks, lead routing, data pulls - the repetitive work that eats your team's week can be built once and run forever. We build it with n8n, platform APIs, and AI where it genuinely helps.
Every marketing team has a hidden second job: moving numbers between systems. Downloading, pasting, reconciling and re-formatting take hours out of most weeks.
We build the plumbing that makes it stop. For TMU, automating onboarding, lead routing, and reporting saved thousands of dollars a month, though the bigger gain was the strategy time it freed up.
What we build
- Reporting pipelines: LinkedIn, Meta, Google, and Microsoft APIs feeding central dashboards automatically, via Power My Analytics or custom n8n workflows.
- Budget pacing & alerts: spend monitored against plan, with anomalies flagged in Slack mid-month, while there's still time to act.
- Custom data plumbing: back-end systems and custom CMSs connected to your marketing stack, so decisions run on revenue data pulled from the system that records it.
- AI inside the workflow: performance summaries written for humans, and first drafts that a person always edits before anything ships.
- Lead flow automation: routing, enrichment, and CRM hygiene handled at machine speed, feeding tracking that stays trustworthy.
The test for everything we automate is whether a competent person would do it the same way every time. If they would, a machine should be doing it instead. Judgement calls stay with people: which campaign to kill, what an odd number actually means.
Questions we get asked
What do you actually automate?
The recurring stuff with rules: cross-platform reporting, budget pacing checks with Slack alerts when spend drifts, lead routing and enrichment, campaign QA sweeps (broken links, disapproved ads, empty ad groups), and data pulls from systems that don't talk to each other. If someone does it every week with a spreadsheet, it's a candidate.
Why n8n and not Zapier?
n8n handles the messy real-world cases - custom API calls, branching logic, self-hosted options, AI steps mid-workflow - without per-task pricing that punishes success. We use connectors like Power My Analytics where they're the simple answer and n8n where the work is genuinely custom.
Where does AI fit - honestly?
In the middle of workflows, doing bounded jobs: summarising performance shifts into a readable Slack post, drafting first-pass ad variants for human review, classifying leads, flagging anomalies worth a look. We don't sell AI as a strategy in its own right, because an AI strategy usually turns out to be a press release plus the same list of workflows someone still has to build and maintain.
Can you work with our weird internal systems?
Weird systems are the speciality. For INTRO we pull booking data from their custom CMS back end and pipe it into dashboards - marketing spend next to actual bookings. If it has an API or a database, we can plumb it.
Related reading
Want this handled properly?
Tell us where you're at. We'll tell you what we'd do - and what it costs.