Additionally, paste this code immediately after the opening tag:
July 12, 2023
2 mins 30 secs

Google's SGE: The AI-Powered Search Engine Revolutionising the Search Experience

Google has unveiled its new Search Generative Experience (SGE), a search engine powered by AI that provides more visual, snackable, personal, and human answers to search queries. The new search engine displays an AI-generated answer above the search results listing, with clearly labeled citations to the websites that were used to generate the answer. Users can click on these sites for further information, follow up with additional questions, or click on the toggle button to dive deeper into the topic.

The interface also displays clickable boxes with images that contain websites relevant to the search query. The color of the generative AI answer box changes to reflect specific journey types and the query intent.

The SGE can also pull in 35 billion product listings from the Google Shopping Graph, which updates 1.8 billion times per hour. This feature allows users to receive suggestions on which products to consider for specific types of products. Users can also follow up with their queries by adding more details or prompts to the Ask a follow-up box. The SGE uses AI to understand when a person is searching for something related to a previous question and carries over context from previous questions to reformulate the query.

Google stated that the new search experience uses a "variety of LLMs," including but not limited to MUM and PaLM2. This search experience was "purposefully trained to carry out tasks specific to Search, including identifying high-quality web results that corroborate the information presented in the output," Google added.

Google is cautious with the new version of Google Search and has limited its answers to safer queries. For example, it will not show an answer to a question about giving a child Tylenol because it falls within the medical space. Similarly, Google may not show answers to questions in the financial space.

Google is also expanding YMYL (Your Money, Your Life) categories to include civic information. The company has designed SGE not to unexpectedly shock or offend users with potentially harmful, hateful, or explicit content. SGE is held to an even higher standard when generating responses about certain queries where information quality is critically important.

Regarding "data voids" or "information gaps," where Google's systems have lower confidence in its responses, Google "aims not to generate an AI-powered snapshot." Moreover, for explicit or dangerous topics, Google will avoid generating a response.

While people trust answers that are given in a more fluid style, Google prefers to give answers that are more factual than fluid, as people are more likely to trust a factual response. Google is sensitive about not giving false or inaccurate information, especially on YMYL topics such as health and finance. The company intentionally constraints conversation to avoid hallucinations and maintain user trust.

For more information, watch A look at what’s next for AI and Google Search | Google I/O 2023

Other posts

The Rise of Generative AI Search: A Marketer's Playground
August 2, 2023
3 mins 30 secs

The Rise of Generative AI Search: A Marketer's Playground

In today's rapidly evolving technological landscape, marketers are always on the lookout for innovative tools and strategies to gain a competitive edge. Enter Generative AI Search, a groundbreaking development spearheaded by Google that promises to revolutionise the world of marketing. This powerful tool holds immense potential to transform how marketers understand their target audience, craft captivating content, and deliver personalised experiences. Let's dive into why Generative AI Search is a game-changer for marketers and how it opens up a world of exciting possibilities.‍

Read more
Why Your Email Marketing Leads Are Failing to Convert into Sales
October 12, 2023
5 mins

Why Your Email Marketing Leads Are Failing to Convert into Sales

Struggling to turn your email marketing leads into actual sales? You're not alone! For decades, this simple yet powerful tool has helped businesses nurture leads and maximise sales. According to a study by McKinsey, email marketing is more effective than social media, being 40 times more efficient in acquiring customers than Facebook and Twitter combined. In fact, when done correctly, every £1 spent on email marketing can generate over £43 in return! So, why do 68% of B2Bs struggle with successful email marketing campaigns? What steps can you take to enhance your email marketing plan if you find yourself in that circumstance? In this article, we'll share a list of email marketing strategies and tips to ensure you're not part of the 68% with your next email campaign.‍

Read more
7 Surefire Strategies: Captivating Post-Pandemic Travel Enthusiasts in a Brave New World
February 8, 2022
7 mins 30 secs
Isaac Bullen

7 Surefire Strategies: Captivating Post-Pandemic Travel Enthusiasts in a Brave New World

Emerging from the pandemic shadows, the travel sector witnesses a seismic shift, with 3WH pioneering novel approaches to engage customers. The article dives deep into the digital renaissance of travel, from AR-led city tours to AI-orchestrated itineraries and blockchain-backed bookings. It spotlights the fusion of work and wanderlust, advocating for experiences like workations in picturesque locales. In this new era, trust takes the limelight, necessitating unparalleled transparency in travel procedures. As traditional influencers' impact wanes, genuine tales from real people become the gold standard. The allure of international journeys gives way to the charm of local hidden treasures. Sustainability in travel isn't just a trend but an imperative, ushering in genuine eco-initiatives. The narrative concludes with the industry's shift towards curating holistic experiences, crafting memories rather than mere transactions. In summary, 3WH is not just adapting but reshaping the travel narrative for this transformed world.

Read more