How To: Add a User to Your Google Tag Manager

You likely spend a lot of time considering how to make your website more user-friendly as a website owner. One way to do this is by using heat maps for user behaviour analysis. Heat maps are a visual representation of where users click, scroll, and spend time on your website. By analysing heat maps, you can gain insights into how users interact with your website and identify areas for improvement. In this article, we'll show you how to use heat maps for user behaviour analysis.

Staying on top of the competition is essential in the quickly evolving world of digital marketing. One concept that has gained enormous traction in recent years is "social commerce." This essay aims to define social commerce and explain why it is important for marketers and why it is expanding swiftly. Come along as we investigate this new trend and how it might affect marketing in the future.

In today's digital landscape, where online visibility plays a vital role in the success of businesses, marketers are constantly seeking effective strategies to drive targeted traffic to their clients' websites. One such powerful technique is keyword research. Understanding the significance of keywords and how they impact organic search results can help marketers optimise their campaigns and attract the right audience. In this article, we will delve into the importance of keyword research and provide insights on how to conduct it effectively, enabling marketers to unlock the potential of targeted traffic.