ANALYTICS
DON'T TRUST YOUR OWN NUMBERS?
Tracking you can bet budget decisions on.
Every marketing decision is only as good as the data underneath it. We build measurement that survives cookie loss, consent banners, and awkward board questions.
Half the marketing arguments in any company are really data arguments. Fix the data and the arguments get shorter, the decisions faster, and the budget braver.
Analytics has been part of 3WH's foundation since the beginning. It's the layer under every other service we run. If we're managing your media, this is included thinking; if you just need the measurement fixed, it's a service on its own.
What we build
- Measurement plans: what counts as a conversion, what it's worth, and where it's recorded. Agreed in plain English before anything gets tagged.
- Clean implementation: GA4 and GTM configured deliberately and tested, documented so it survives staff changes. And other flavours are available - we're versed in Segment, Plausible Analytics, Heap, and others.
- Resilient collection: consent mode and server-side tagging so privacy compliance doesn't quietly starve your data.
- Attribution with a spine: channel reporting reconciled against CRM truth, vanity metrics shown the door.
- One dashboard instead of nine: Looker Studio builds blending every platform, your CRM, and even custom back-end data into the view you run the business on.
- Automation of the boring bits: reporting and data plumbing that used to eat someone's Friday. TMU saved thousands a month this way.
Without numbers you trust, you're not managing marketing. You're guessing at it with confidence.
How we break it down
GA4 & Measurement
→ GA4 configured around your actual business questions - events, conversions, and reports your team can use without a support ticket.
MORE →GTM & Tagging
→ Container audits, clean consent-aware tagging, and documentation your next hire can read - with server-side options where they earn their keep.
MORE →Attribution & Reporting
→ Channel reporting reconciled against CRM reality - upfront about uncertainty, clear about where the next dollar - or pound - should go.
MORE →Dashboards & Looker Studio
→ Custom Looker Studio dashboards blending every ad platform, analytics, CRM, and even custom back-end data - with insights the native tools can't show.
MORE →Questions we get asked
How do we know if our tracking is broken?
Warning signs: conversion numbers that don't match your CRM, a mysteriously heroic 'Direct' channel, form fills that vanish, and reports nobody quite believes. Most setups we audit have at least one silent failure that's been distorting decisions for months.
Can you fix it or just diagnose it?
Fix it. GTM, GA4, consent mode, server-side endpoints, CRM connections - we implement, test, and document. Convertr's words: 'GA4 tracking set up accurately and quickly.' Diagnosis without repair is just an invoice.
Will consent banners and cookie loss ruin our data anyway?
They take a bite, but a well-built stack - proper consent mode, server-side tagging, first-party data - keeps the picture decision-grade. The businesses in trouble are the ones pretending it's still 2019.
Do you do attribution for long B2B sales cycles?
Yes, and it's where dashboards lie hardest. Six-month cycles with committees don't fit last-click stories. We connect ad platforms to CRM reality and give you attribution that's upfront about uncertainty - we've written publicly about how.
Want this handled properly?
Tell us where you're at. We'll tell you what we'd do - and what it costs.