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Struggling to turn your email marketing leads into actual sales? You're not alone! For decades, this simple yet powerful tool has helped businesses nurture leads and maximise sales. According to a study by McKinsey, email marketing is more effective than social media, being 40 times more efficient in acquiring customers than Facebook and Twitter combined. In fact, when done correctly, every £1 spent on email marketing can generate over £43 in return! So, why do 68% of B2Bs struggle with successful email marketing campaigns? What steps can you take to enhance your email marketing plan if you find yourself in that circumstance? In this article, we'll share a list of email marketing strategies and tips to ensure you're not part of the 68% with your next email campaign.‍