How To: Add a User to Your Google Analytics

Dive into the world of online preneed sales funnels tailored specifically for funeral homes. This article is a masterclass on creating a sales funnel that seamlessly blends technical proficiency with emotional sensitivity. Starting with awareness, potential customers are gently educated on the importance of preplanning. As we move to interest, interactive tools and email marketing nurture and guide them further. The decision phase brings strategic partnerships and immersive virtual experiences to the fore, ensuring your services stand out. Once a choice is made, the action phase ensures a swift and simple purchasing process. This guide also delves into advanced strategies such as machine learning for personalisation, behavioural email targeting, and predictive analytics. With the fusion of technology and compassion at its core, this piece is a must-read for funeral homes aiming to elevate their digital strategy. Join us at 3WH in redefining the preneed sales experience.

Attribution modelling is a crucial yet often overlooked aspect of marketing that involves assigning credit to different touchpoints along the customer journey for a specific conversion. It can seem like a dry and tedious process but can be fun and rewarding once you really understand the benefits and see the results. By implementing various types of attribution models, marketers can effectively measure the impact of their marketing efforts. In fact, it is even possible to use multiple attribution models simultaneously, providing a more comprehensive understanding of campaign performance.

Welcome to a candid exploration of the challenges and solutions in funeral home marketing budgets. With the rising costs of digital marketing, it's pivotal to ensure that every penny spent yields a return. This article delves into classic pitfalls like mistargeting audiences, a lack of digital identity, and the dangers of ignoring crucial metrics. But fear not, as we also shine a light on innovative solutions. Data analytics, content marketing, and chatbots emerge as saviours to plug budget drains. We further discuss the wonders of marketing automation, the precision of AI-driven customer segmentation, and the adventurous realm of 'burstiness'. In essence, it's a call to action for funeral homes to adopt a tailored and dynamic approach, ensuring that their marketing budget is an investment, not an expense. Ready to make every penny count? Dive in with 3WH and embark on a journey from wastefulness to impactful marketing.