NEED PIPELINE FROM SOCIAL, NOT LIKES?

Social advertising that fills pipeline, not feeds.

LinkedIn, Facebook, and Reddit can all print qualified pipeline - if the targeting maps to real buyers, the creative gets refreshed before it fatigues, and someone closes the loop with sales.

Social platforms sell reach, which is what a lot of paid social accounts run on for years without anyone tying it back to revenue.

We've run paid social for enterprise SaaS, national consumer brands, and categories nobody thought social could work for - funeral services included. The points below are what we do on all of them.

How we run paid social

Personas into parameters. We translate who actually buys into targeting the platforms can execute, then narrow it with performance data.
Creative as a system. Concepts, variants, and refresh cycles planned against fatigue curves - produced by us or briefed to your agency; we play nice with agencies.
Closed loop with sales. Campaign optimisation runs on what converts downstream, not what fills forms - which requires tracking you can trust.
No franchise loyalty. We'll put budget on LinkedIn when precision pays for its premium and Facebook & Instagram when reach and cost win. We add Reddit when your buyers research before they buy.

LinkedIn has featured one of our campaigns as an official customer story: 60% of all qualified ANZ leads from one channel, targets beaten by a wider margin each quarter, spend going down. For another client, localised creative drove ~98% of leads in test phases, pipeline more than doubled year on year, and MQLs tripled.

How we break it down

LinkedIn Ads

→ Our flagship: precision targeting, sales-loop feedback, and creative testing that made LinkedIn a client's #1 lead channel.

Facebook & Instagram Ads

→ Reach and cost efficiency LinkedIn can't touch - creative-led Facebook and Instagram campaigns for B2C and, more often than you'd think, B2B.

Ad Creative & Production

→ Concepts, variants and refresh cycles for every paid channel - produced by us, or briefed to your agency if you already have one.

Reddit Ads

→ Community-level targeting at bargain CPMs, for audiences that research before they buy - run with the respect Reddit demands.

We've done this before

ENTERPRISE CUSTOMER ENGAGEMENT SAAS, GLOBAL

Khoros

60% of qualified ANZ leads from one channel.

FUNERAL SERVICES, ASIA PACIFIC

Elliotts / InvoCare

Same results as newspaper. Half the cost. In an industry that thought social wouldn't work.

INCIDENT RESPONSE PLATFORM, GLOBAL

PagerDuty

Paid social's share of ANZ pipeline more than doubled.

Questions we get asked

Which platform should we be on?

Where your buyers are and the economics work - which is an answer we get from your data, not from a trend piece. Sometimes it's LinkedIn's precision, sometimes Facebook's reach at a third of the cost - though the deciding number is cost per qualified lead, never CPM. We've written a whole post comparing them.

Our last agency reported engagement. What do you report?

Qualified leads, cost per qualified lead, and what happened to them in your pipeline. Likes are a by-product, not a result. If a campaign engages beautifully and sells nothing, we kill it.

How much creative do we need?

More than you think, less than a production house wants to sell you. Creative fatigue is the silent killer of social performance - we plan refresh cycles from the start and tell you exactly what to produce and when.

Can you work alongside our sales team?

That's when it works best. The strongest accounts we've run performed because sales feedback flowed into targeting regularly. Form fills are a guess; closed-loop feedback is a strategy.

Want this handled properly?

Tell us where you're at. We'll tell you what we'd do - and what it costs.